(Elisabeth Vincentelli’s article appeared in The New York Times, 4/13; via Pam Green.)

Before “Be More Chill” even starts previews at the Pershing Square Signature Center on July 26, it will already be one of the most popular new musicals in America, with a passionate fan base that dwarfs the number of people who have ever seen the show.

All this after a barely noticed monthlong run in New Jersey three years ago. And a little cast album that could.

When the show’s songwriter, Joe Iconis, and co-star, George Salazar, did a joint cabaret evening at Feinstein’s/54 Below this month, audience members flew in from Paris, Berlin and London. A dad got behind the wheel to ferry his daughter from Michigan. A pair of friends drove from Florida.

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