(Michael Paulson’s article appeared in The New York Times, 10/8; via the Drudge Report.)
Broadway is breaking another price barrier.
Producers of “Hello, Dolly!” are now charging $998 for front row seats at many performances between late November and mid-January, when Bette Midler leaves the cast, according to a review of ticket prices on the Telecharge website. With fees, each of those seats will cost $1,009.
The price is a record for a non-holiday performance on Broadway. “Hamilton” is the only show that has reached that level before, charging $998 for some seats during the Thanksgiving and Christmas weeks last year.
The high “Dolly” ticket, which is for weekend performances, reflects strong demand to see Ms. Midler’s Tony-winning turn before her run ends on Jan. 14. And the front row provides an opportunity for fans to be quite close to her: She performs the title song on a passerelle, a walkway that arcs in front of the stage, and she often reaches out toward audience members, sometimes shaking their hands.
Rick Miramontez, a spokesman for “Hello, Dolly!” producer Scott Rudin, declined to comment on the show’s premium prices.
Although $998 for a Broadway ticket remains exceptional, prices overall are rising: thus far this season, the average ticket price on Broadway is $116. Last season it was $109.
Photo: Gay Times Magazine