(Andrew R. Chow’s article appeared in The New York Times, 7/5; via Pam Green.)

Is a screening of a play just as powerful as the play itself? The Royal Shakespeare Company plans to use heart monitors to try to find the answer.

Starting Wednesday night, the company is to monitor the heart rates of 10 selected audience members at its blood-soaked production of “Titus Andronicus” in Stratford-upon-Avon, and then do the same for a cinema screening of the production in August. The theater’s aim is to measure the emotional experience of each viewing method and explore whether Shakespeare still shocks modern audience members, who are perhaps desensitized to violence onscreen.

Becky Loftus, the Royal Shakespeare Company’s head of audience insight, said that “Titus Andronicus” lends itself particularly well to this experiment, given the intensity of scenes showing the title character Titus’s hand being chopped off and the aftermath of the rape and mutilation of Lavinia, another character.

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