(Philip Boroff’s article appeared on Bloomberg, 6/16)
Hours after “The Book of Mormon” walked off with nine Tony Awards including best musical, Broadway’s biggest new hit set a record with a top ticket price of $487.25.
That’s what it will cost for a prime orchestra seat bought within 48 hours of a performance, including service charges, according to Telecharge.com, which handles the show’s ticket sales. That price tops the $480 premium ticket introduced by “The Producers” in 2001. (Factoring in inflation, that $480 ticket would cost $612 today.)
The $165.25 regular orchestra seat for “Mormon” is another Broadway record. If any show can command it, it’s this one. Since opening to largely rapturous reviews on March 24, “Mormon” has played to full houses.