(Nikki Finke’s story appeared 9/27 on Deadline Hollywood.)
Twentieth Century Fox is packing quite a marketing whallop behind the 45th anniversary of The Sound Of Music. (Gee, what's left to do for the 50th milestone?) First, the studio is returning the musical to theaters for the first time since 1973 and holding a two-night 'sing-along' event on October 19th and 26th in 498 locations. The five-time Academy Award winner including Best Picture will be broadcast for its run in high definition and is presented by NCM Fathom, Rodgers & Hammerstein: An Imagem Company, Twentieth Century Fox Home Entertainment, in association with Sony Music/Legacy, Trapp Family Lodge, South Pacific Tour, and Austrian Tourism. There'll also be an exclusive “I’ll Sing Once More: The Sound of Music Today” featurette to accompany the movie.
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